June 10th, 2007
The All-Women’s Studio
I was at a brand-new studio in Kota Damansara today, and I must say that there were certain things that caught my eye. Not the floor space; I had already anticipated that after hearing about it. When I saw it, all I kept thinking was, “What a waste!” It could have been split into two smaller studios which would have maximised floor space and classes, and get more profit, too.
But what really caught my eye was the extremely ditzy flyer:

Taken from www.studiow.com.my
(That’s the owner of the studio, by the way)
It sounded so… well, airheaded in a dumb-blonde way. I mean, who wears make-up when they work out?? But I suppose I’m one of the rare few women who work out because of genuine concern for our health and fitness. I’ve seen women at my gym with a full face of make-up and dangling / hoop earrings pretending to make some effort at the machines. They’re just there to pick up guys (and these ladies aren’t all that young either), obviously, and not really concerned about their fitness. Too bad most of the guys at the gyms are gay.
I mean seriously, I wouldn’t sign up at a gym with a flyer like this; but like I said, I’m probably one of the rare few who work out for my own health and fitness.
PLUS, what’s this about “I’m so happy when I found out about Studio W“?? It’s only been completed this week! It hasn’t even officially opened yet!
Still, I have to give it to the owner though; she has really spent some money in the setting up the place. The floors were lovely, the furniture from Ikea, and the flyers and buntings were well-made. (Can’t say the same for certain placemats-on-the-wall though)

This bunting is the first one you see when you enter the studio. I didn’t realise the photo didn’t come out clear; it says “WOW”

The other buntings hung around inside the studio
But this is the bunting that got me really… well, “Ugh!!!”

WAH LAU WEI… Why got this kind of bunting wan??
Have to say that the website’s very well done (her boyfriend and financier is a webdesigner) though. And they’re even coming out with an e-newsletter, which is more than what a lot of studios and gyms offer.






June 10th, 2007 at 11:04 pm
o.o hi ms.hoo
June 19th, 2007 at 9:05 pm
Hi Zyen,
Thank you for your comments on Studio W. We really do appreciate honest feedback about our studio. However, you’ve raised several points which I’d like to clarify:
1) We decided against splitting the studio into two so that our guests do not have to work out in a cramped space, which is a common complaint, when they join our group fitness classes.
2) The story on the flyer was pooled from the experiences of ladies who feel intimidated working out in a traditional gym. We believe many ladies could relate to the story and feel more comfortable working out at Studio W because we try to eliminate the uncomfortable elements.
3) We think working out should be a fun experience and we thought the Wah Lau Wei bunting would have a lightheartening effect on the studio.
Thank you again for writing about us and I hope you’ll find our space adequate for your dance class/training. Bronya’s a great coach.
June 22nd, 2007 at 1:49 am
XD